NTT, NTT DOCOMO Establish the Large Action Model (LAM), an AI Technology to Accelerate 1-to-1 Marketing

NEWS TODAY Using Large Action Model (LAM) trained on time-series data obtained from various customer touchpoints such as online and in-store interactions, NTT and DOCOMO have achieved personalized 1-to-1 marketing tailored to each customer’s individual needs.The R & D of LAM was led by NTT. By pre-learning patterns in behavioral sequences from customer time-series data to predict customers’ intent…
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