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Roblox has announced a new feature called Roblox Moments, a TikTok-style social feed allowing users to share videos taken directly in-game. The feature was unveiled at the Roblox Developers Conference, where Roblox also revealed it was working on a bevy of AI tools to assist creators with game development.
Roblox Moments is in beta now, and consists of short videos up to 30 seconds in a vertical format that’ll be familiar to anyone who uses TikTok or Instagram Reels. The difference with Roblox Moments is that the videos are taken directly within various Roblox experiences–what the platform calls the user-created games and apps that live on the platform. When scrolling through Moments, users will be able to go directly to the featured experiences from the video feed.
Roblox is also investing heavily in new AI tools designed for its creators, Eurogamer reportswith the aim to automate various parts of the game development process for solo developers and small teams. The company revealed that it has 400 AI models in development, including asset-generation tools, text-to-speech, speech-to-text, and auto-translation AI. One of the major AI products showcased was 4D Objects, a tool that aims to fully automate asset creation by generating interactive, scripted assets from a simple text prompt.
“To achieve our mission of connecting a billion people, we need creators around the world building at massive scale,” Roblox said of the AI tool development, estimating that a majority of its top games are made by small teams of under 10 people. Other AI tools in development aim to aid small-scale developers, such as text-to-speech tools seemingly designed to replace human voice actors in adding voiced NPCs to experiences.
Roblox has been under increased pressure from lawmakers recently, with accusations that the platform is not doing enough to protect its userbase of mostly young people. The platform has responded by strengthening its safety tools, including a new plan to add age-verification for all users who use voice chat on Roblox.
Despite the controversy, Roblox is putting up some truly huge user numbers, boasting over 111.8 million daily active visitors–higher than Steam, by most estimations. Roblox has also increased the rate it pays out to creators, making it more lucrative for developers creating popular experiences for the platform.
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